According to Volvo’s Head of Design, Thomas Ingenlath, the upcoming 40 line of Volvos can’t just be smaller versions of the successful, second-generation XC90 and redesigned XC60. They need to be different, and Ingenlath is embracing the opportunity to go radical with the new designs.
2019 Volvo XC40 and S40 Concept Cars
“What we will do with the 40 cluster and the compacts is that we add a design flare to Volvo, which is very different to what we did with the 90 and 60,” Ingenlath explains. “The 90 (XC90, S90, V90) and the 60 (XC60, S60) are very much the Scandinavian premium luxury expression. But then, when we came to the 40, I said, “Look, guys … we did that now in two different ways, I really do not believe that it would be right for Volvo to do it a third time, and maybe go even more sporty. I mean, that’s ridiculous to do something sporty, and then you do something even sportier. I think that’s silly. 90 and 60 has the space, that’s fine. 40 is clearly adding a new component, and that is about how we actually treat volumes in a disruptive way. While everything is so organic and naturally grown in the 90 and 60.
“In the 40s, it is much more provocative and surprising how graphics and shapes are composed there,” continues Ingenlath. “It’s much more harsh. It’s much more in your face. There’s not such a smooth transition. It really comes off as a hard cut, right there. And, in that way, it is more upbeat and more aggressive, especially how the color splits are done. At the front as well, that car has much more of a provocative attitude in it, and that’s really how, in 40, we will play and widen the scope of what people think Volvo could do.”
That all sounds fairly promising to me, no? And, if you think that’s just Volvo’s way of keeping the hype train rolling until the XC40 is officially unveiled next year, check out this video, below, of a prototype XC40 hybrid spied during altitude testing. A silent, compact crossover like that is going to be a big deal for Volvo!